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So you bring up a good example. Imagine something scary happened to the account, and the user needs to provide some additional details or fix something. How can

So you bring up a good example. Imagine something scary happened to the account, and the user needs to provide some additional details or fix something. How can I as a company inform the user about this and get them to fix this? The incentive from the senders side is to get the person receiving it to do something. If that's good or bad, it's harder to say than draw a line in the middle. Currently, bunch of companies and other entities are finding the whole clickbait super useful, and it's only natural that bad actors take advantage of this. But who is the bad actor? Turns out a lot of them, but on different levels.

ryandrake 7y ago
How would you do it if, instead of the E-mail address, you had the customer's phone number? You probably wouldn't call them out of the blue and ask them to do something, since that seems scammy. So why should a security-minded user treat an identical conversation over E-mail differently? Is this need real though? I can't think of a legit example where out of nowhere (i.e. not in the context of some transaction I'm currently doing with them), a company would suddenly need me to fix something, do something for them, or provide them information.