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pageviews aren't what matter anymore, UV/month is. comscore's january numbers just came out this morning. Wired droped 38% from 9.4 to 5.9 million. In one mo
by cagenut 16y ago
pageviews aren't what matter anymore, UV/month is.
comscore's january numbers just came out this morning. Wired droped 38% from 9.4 to 5.9 million. In one month. Hopefully for their sake thats a javascript screw up.
reddit rose 11% from 1.0 to 1.1 million. Again, in one month.
so if you were to over-extrapolate here you could say that reddit will overtake wired maybe late this year, but as it stands now wired is >6x bigger a media property.
- SystemOut 16y agoI think it depends on the kind of web-site you are running more than anything as to which metrics are important. Just like in finance, depending on the business model, different metrics are tracked (e.g. free cash flow, revenue, etc.). Plus, hardly ever is a single metric important. Sites will look at page views for new/existing visitors, bounce rates for new visitors, time on site, etc. depending on their goals. What this tells you, though, is that if they are only seeing 1.1 million unique visitors a month that those visitors account for 1,000 page views a month which is a lot. And that's the average! I bet a lot of sites would love to have that number.
- mrkurt 16y agoThere are definitely more stats sites care about, but question number one from CPM ad buyers is universally "what are your uniques?" They care about the specific demographics of those uniques too, but when they're doing branding (vs conversion based advertising) they really care mostly about how many distinct sets of eyeballs they can address.
- citricsquid 16y agoHow do UVs matter more now, for advertisers?
- redorb 16y agoI would say showing your ad to more unique people vs the same person over and over again would be where the new value of Uniques comes into play; of course YMMV.
- moe 16y agoDon't they ensure unique views with cookies anyways? The only difference to the advertiser should be how fast they deplete the bought view/click-contingent for a given month.
- wheels 16y ago> reddit rose 11% from 1.0 to 1.1 million The numbers that they show (the same place the one-billion pageviews stat comes from) indicate that they're now closer to 14 million monthly uniques: http://www.reddit.com/tb/fdyyf http://www.reddit.com/tb/fdyyf
- cagenut 16y agocomscore's numbers are notoriously lower than quantcast/google-analytics, but usually about half not 1/14th... so somethings clearly wrong there too.
- bbatsell 16y agoTo me it seems obvious that Reddit's core userbase would not be willing to install the spyware that comScore piggybacks onto to acquire its data. It doesn't surprise me in the least that Reddit is consequently under-represented in comScore's numbers.
- SpikeGronim 16y agoI do not trust comscore's numbers at all. They rely on opt-in sampling of user data. There is obvious selection bias there. Large companies will never allow such tracking software, so anybody browsing from work will never be counted. There are many other large demographics that they just plain miss. They have a history of goofing badly, for example being directionally wrong about Google's ad revenue [1]. 1. http://seekingalpha.com/article/72911-why-was-everyone-wrong-on-google http://seekingalpha.com/article/72911-why-was-everyone-wrong...
- slig 16y agoSee also: https://www.google.com/adplanner/planning/site_profile?hl=en#siteDetails?identifier=reddit.com&geo=001&trait_type=1&lp=true https://www.google.com/adplanner/planning/site_profile?hl=en...
- joshu 16y agoComscore numbers vary wildly for sites that don't reconcile their numbers w/ comscore's. And only sites that publish rate cards for displa ads really do that. I remember once when comscore reported that delicious had dropped to 44k uniques when we had millions of actives, much less uniques.