Great writeup. Very honest. His problem is that this product neither increases the revenue of the practice nor does it reduce(or remove) any existing cost. Wit

Great writeup. Very honest. His problem is that this product neither increases the revenue of the practice nor does it reduce(or remove) any existing cost. Without that it's a cost center without clear benefits. > It had been a bit of a working assumption of mine over the past few weeks that if you could improve the health of the patients then, you know, the doctors or the hospitals or whatever would pay for that. No. Or at least you better show clear benefits becuase EVERY medical product makes claims that they improve patient health or patient outcomes. What he needs to do is figure if there is some costs that are currently incurred by hospitals and practices that could be reduced or removed by using his product. If he can do that, he'll get sales (and in fact, there is a lot of money in 'population health' and related fields). Otherwise, he's got nothing.