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I think there's a trend back to B&M (so called omnichannel) but even so, it is definitely not B&M retail as usual. Successful B&M retailers are finding they hav
by wenc 7y ago
I think there's a trend back to B&M (so called omnichannel) but even so, it is definitely not B&M retail as usual. Successful B&M retailers are finding they have to evolve to include BOPIS (Buy Online Pickup in Store), a digital store experience [1], price-matching, etc.
There's something about being able to browse, touch and discover new things that the online experience doesn't provide. Even Amazon's strategy includes B&M these days [2] (Amazon Books, Amazon Go, Amazon 4-star, Whole Foods, etc. -- all of these can be found in the Chicago area and other parts of the country)
[1] New retail technologies:
https://www.retaildive.com/topic/technology/ https://www.retaildive.com/topic/technology/
[2] https://www.amazon.com/find-your-store/b/?node=17608448011 https://www.amazon.com/find-your-store/b/?node=17608448011