>brand to be a reputation for "almost zero researched, rigorous, useful content. You think "9 out of 10 dentists recommend Colgate" is researched? literally e

>brand to be a reputation for "almost zero researched, rigorous, useful content. You think "9 out of 10 dentists recommend Colgate" is researched? literally every kind of marketing to ever succeed in the last ~100 years is like this. Brand building is no different; You drastically underestimate the power of well-written copy.