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why does content marketing get upvoted here? i would wager that 50%-70% of the stuff upvoted is either content marketing or personal brand building. edit: this
by throwlaplace 7y ago
why does content marketing get upvoted here? i would wager that 50%-70% of the stuff upvoted is either content marketing or personal brand building.
edit: this account does nothing but submit blog posts from this domain. they work for the consulting firm[1]. isn't there a rule against shilling?
[1]https://gist.github.com/NaeosPsy/155f76a25e0c93eb067a0f4d86dd8cfc https://gist.github.com/NaeosPsy/155f76a25e0c93eb067a0f4d86d...
- whatshisface 7y agoWhat's the difference between personal brand building and talking? I mean, come on, I'm even building the whatshisface brand by posting this comment. (whatshisface: America's most trusted source of comments disagreeing with the parent comment).
- throwlaplace 7y ago>What's the difference between personal brand building and talking? Brand building is a genre not an action. Brand building writing has almost zero researched, rigorous, useful content.
- whatshisface 7y agoI'm not sure if I would want my person brand to be a reputation for "almost zero researched, rigorous, useful content." Do people really consider that self-marketing?
- throwlaplace 7y ago>brand to be a reputation for "almost zero researched, rigorous, useful content. You think "9 out of 10 dentists recommend Colgate" is researched? literally every kind of marketing to ever succeed in the last ~100 years is like this. Brand building is no different; You drastically underestimate the power of well-written copy.