Being a luxury isn’t necessarily a bad thing. There’s some cost to being a trailblazer, but it opens the trail for others to follow. In this case, being able

Being a luxury isn’t necessarily a bad thing. There’s some cost to being a trailblazer, but it opens the trail for others to follow. In this case, being able to pick and choose suppliers who can accommodate their needs is a luxury, but once the suppliers are tooled for that, it’s easier for others with less clout to follow. A lot of changes are chicken and egg scenarios, where the market can’t move without the supply chain, and the supply chain can’t move without the demand. If someone has the means to kickstart that, more power to them. For example, 10 years ago smartphones were a luxury - now I know homeless people who use them to access public services. And I don’t see how we could have got to this point, without starting at “luxury”.