Hm, I'm actually not sure where I draw the line for what is avdertising and what is not. The part about non-personal is copy-pasted from: https://en.wikipedia

Hm, I'm actually not sure where I draw the line for what is avdertising and what is not. The part about non-personal is copy-pasted from: https://en.wikipedia.org/wiki/Advertising https://en.wikipedia.org/wiki/Advertising And the 3rd sentence on that page is: "It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual." I would probably say that it is still advertising if it is using some form of automated targeting, such as: buying a list of people who just got kids and sending them a letter with their name printed on it. But If someone stopped me on the street and asked if I have heard about the latest pyramid scheme, I would not call advertising but rather "personal selling"