4 ms·I would venture it's a combination of disc-free PS3/Wii and the (Sept.) release of the iPhone app.by kaylarose 16y agoI would venture it's a combination of disc-free PS3/Wii and the (Sept.) release of the iPhone app.chedigitz 16y agoThe apple tv was also released in October, that could also attribute to the growth.kaylarose 16y agoThat too (the atv increased my Netflix consumption 3-fold). The influx of Netflix apps and devices just before the Holiday season seems to have been a very smart strategy.