I don't think the numbers add up since MANY businesses are not the types of establishments that Groupon would do a deal with like let's say a personal accountan

I don't think the numbers add up since MANY businesses are not the types of establishments that Groupon would do a deal with like let's say a personal accountant or a B2B focused operation. Also, my understanding is that Groupon has a ridiculous backlog of merchants waiting to get in hence the ease of entry of competitors since there's a high demand to test daily deals and Groupon has a waiting list. I think for a lot of sales reps, a lot more time is spent negotiating the right offer, terms, and closing the deal than on cold calling.