The average person doesn't care and/or doesn't understand and/or doesn't care enough to understand how these systems and the data economy works. I've been tryi

The average person doesn't care and/or doesn't understand and/or doesn't care enough to understand how these systems and the data economy works. I've been trying to explain this to friends and family since a decade or more ago and most of them think I'm paranoid or crazy. It doesn't matter how I explain to them; I've even shown them news articles about - for example - what the EU did with regards to data protection / privacy. Etc. Unfortunately... They. Simply. Do. Not. Care. I fear the worst, honestly. These big tech companies hold a scary amount of power that past dictators could only dream of. And it's getting harder and harder to fight them, especially from a social point-of-view.