And some have quit for as-yet-undisclosed colossal fuckups. Google's inherent belief that it is the "good guy" in all things internet has fed a massive hubris.

And some have quit for as-yet-undisclosed colossal fuckups. Google's inherent belief that it is the "good guy" in all things internet has fed a massive hubris. That hubris has led to inherent blindness to its detrimental effects on the wider internet and a hero complex. When in reality, they are just like all other mega corporations: interested in only one thing: maximum dollars, and they do this by tilting the tables to make all the quarters slide into their pocket. When you're huge, the urge to take up your power to do this becomes overwhelming. It comes in fits and starts at first, until the culture rots, and soon you're rolling downhill into full-blown corrupt self-dealing and monopoly tactics. Google's on its way. And it's too big to fail, except it will, and we'll be shocked at the reach of its surveillance capabilities at the fire sale.