The fact that they haven't is baffling. before amzn had their own logistics, the hardest part of Amazon's business (free 2 day shipping) was handled completely

The fact that they haven't is baffling. before amzn had their own logistics, the hardest part of Amazon's business (free 2 day shipping) was handled completely by them. Join up with Walmart or other mega retailers (just for brand value), and make the biggest online curated marketplace. First party sales only, no third party. I would drop my prime membership the same day and pay up to 50% more for free shipping from such a market place.