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The whole industry of advertising as we understand it today was created by those who had done propaganda during the first and second world war, and realised the
by fredley 7y ago
The whole industry of advertising as we understand it today was created by those who had done propaganda during the first and second world war, and realised they could apply their skills in the field of business.
To learn the history of propaganda, advertising and how it is embedded deeply in our current political machine, watch The Century of the Self, a 2002 documentary:
https://www.youtube.com/watch?v=DnPmg0R1M04 https://www.youtube.com/watch?v=DnPmg0R1M04
- mc32 7y agoKinda but advertising was called propaganda in some places before the term was marred by WWII and was afterwards rebranded as advertising.
- dangerlibrary 7y agoIn some languages it was never rebranded (I believe the Portuguese word for "advertisement" is just "propaganda")
- cptaj 7y agoIn spanish too. Although depending on region and context you might also use publicidad.
- mAEStro-paNDa 7y agoIt was rebranded "public relations", as noted in the referenced documentary. A central figure in the film is Edward Bernays, who was referred to as "the father of public relations".
- stOneskull 7y agoA very interesting character he is
- buckminster 7y agoIt was the 1920s after WWI.
- Torches66 7y agoPerhaps it wasn't intentional but this comment reads very much like an anti-Semitic dog whistle.
- Torches67 7y agoI'm sure it's innocent enough but that first paragraph reads exactly like an anti-Semitic dog whistle.
- rpastuszak 7y agoI haven't watched the documentary, but I assume you're familiar with the impact of behaviorism on the advertising industry, before WW2? John B. Watson[0] (founder of the behavioural psychology school) pivoted to advertising in the beginning of the 20th century. For those who are not familiar with the subject or his research methods, I recommend reading up on the Little Albert experiment[1]. [0] https://en.wikipedia.org/wiki/John_B._Watson https://en.wikipedia.org/wiki/John_B._Watson [1] https://en.wikipedia.org/wiki/Little_Albert_experiment https://en.wikipedia.org/wiki/Little_Albert_experiment
- malvosenior 7y agoThe Century of the Self does cover advertising being born from early 20th century psychology: https://en.wikipedia.org/wiki/The_Century_of_the_Self#Overview https://en.wikipedia.org/wiki/The_Century_of_the_Self#Overvi... I don't remember if Watson is explicitly mentioned though (it's possible he is, it's been a while since I've seen it).