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I think it's easier and more correct to view it the other way round: propaganda is a form of advertising. Specifically it's political advertising which intends

I think it's easier and more correct to view it the other way round: propaganda is a form of advertising. Specifically it's political advertising which intends to bring you round to some viewpoint. Viewed this way it's much easier to see the evils that advertising can and does propagate.

pelliphant 7y ago
Isn't it easier to see the evil parts of advertising if one calls it a form of propaganda than the other way around? In my opinion: using the first sentence of the wikipedia articles for advertising and propaganda, I would argue that advertising is a sub-set of propaganda: Propaganda is information that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
- acollins1331 7y ago
  But while all propaganda is advertising, not all advertising is propoganda so it would not work as you describe.
- ivanhoe 7y ago
  In my view any form of political advertising is in fact propaganda. If it sells ideas and world views as a prepackaged product, it's an attempt at indoctrination, and thus propaganda. > or using loaded language to produce an emotional rather than a rational response to the information that is presented. All commercials do this. Just think of Apple ads...
- johnday 7y ago
  Why is it that advertising is (in your opinion) only openly sponsored and non-personal? I receive plenty of targeted, personal messages which I consider advertising, from mail to abandoned cart notifications. And there are definitely adverts online which do not make the sponsored aspect clear.
  - pelliphant 7y ago
    Hm, I'm actually not sure where I draw the line for what is avdertising and what is not. The part about non-personal is copy-pasted from: https://en.wikipedia.org/wiki/Advertising https://en.wikipedia.org/wiki/Advertising And the 3rd sentence on that page is: "It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual." I would probably say that it is still advertising if it is using some form of automated targeting, such as: buying a list of people who just got kids and sending them a letter with their name printed on it. But If someone stopped me on the street and asked if I have heard about the latest pyramid scheme, I would not call advertising but rather "personal selling"

pelliphant 7y ago

Isn't it easier to see the evil parts of advertising if one calls it a form of propaganda than the other way around? In my opinion: using the first sentence of the wikipedia articles for advertising and propaganda, I would argue that advertising is a sub-set of propaganda: Propaganda is information that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

acollins1331 7y ago
But while all propaganda is advertising, not all advertising is propoganda so it would not work as you describe.
ivanhoe 7y ago
In my view any form of political advertising is in fact propaganda. If it sells ideas and world views as a prepackaged product, it's an attempt at indoctrination, and thus propaganda. > or using loaded language to produce an emotional rather than a rational response to the information that is presented. All commercials do this. Just think of Apple ads...
johnday 7y ago
Why is it that advertising is (in your opinion) only openly sponsored and non-personal? I receive plenty of targeted, personal messages which I consider advertising, from mail to abandoned cart notifications. And there are definitely adverts online which do not make the sponsored aspect clear.
- pelliphant 7y ago
  Hm, I'm actually not sure where I draw the line for what is avdertising and what is not. The part about non-personal is copy-pasted from: https://en.wikipedia.org/wiki/Advertising https://en.wikipedia.org/wiki/Advertising And the 3rd sentence on that page is: "It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual." I would probably say that it is still advertising if it is using some form of automated targeting, such as: buying a list of people who just got kids and sending them a letter with their name printed on it. But If someone stopped me on the street and asked if I have heard about the latest pyramid scheme, I would not call advertising but rather "personal selling"