I think Shopify is doing this... regardless it makes sense for Nike to do its own fulfillment. They have Nike stores already in most major markets. I think th

I think Shopify is doing this... regardless it makes sense for Nike to do its own fulfillment. They have Nike stores already in most major markets. I think there is a trend now to consolidate around a brand. I see a lot of folks who wear lulumon or under armor basically exclusively. This might be a lifestyle play viz vie the apple store model.