Is the end goal a KPI itself? In a literal sense, it is, in fact the the ultimate KPI but in a process sense, i wouldn't say it is. I think the end goal, in mo

Is the end goal a KPI itself? In a literal sense, it is, in fact the the ultimate KPI but in a process sense, i wouldn't say it is. I think the end goal, in most but not all instances is profit, which is a reward for enterprise and risk. KPI are checkpoints IN the process. The end goal itself is not part of the process but is a result of the process. Which is why I hesitate to call it a KPI.