> in maximizing their revenue instead of your utility. I am not sure how these are contradictory. My interest is buying things I want. Their interest is sellin

> in maximizing their revenue instead of your utility. I am not sure how these are contradictory. My interest is buying things I want. Their interest is selling me things I'd buy. How showing dating site ads to a married person promotes any of those? Where the revenue would come from? Or do you mean it's ad agency revenue, not advertiser revenue? In that case we clearly have a case of agent problem.