The ones that have a lot of engineers have 50x more features today. Businesses and brands want a beautiful website with analytics and A/B testing out of the box

The ones that have a lot of engineers have 50x more features today. Businesses and brands want a beautiful website with analytics and A/B testing out of the box, skinnable, changable via a CMS so that non technical designers can drag and drop in new components at will, and also get graphs of their efficacy. You have built in support chat systems to spend less on phone support. Your IT department to support, not develop, this site was 30+ with colo space in 2008 but now its like 3 dedicated ops people and the rest are devs. OTOH, so many more business websites are built for a few hundred or thousand dollars by someone on upwork to host a bootstrap site with a shopify integration, and then you have an online store that would've been 10x the cost 5 years ago.