Agreed. Traditional big business usually sees software development as a commodity (and in many ways it often is) Hence, go for the cheapest supplier. Bleak as

Agreed. Traditional big business usually sees software development as a commodity (and in many ways it often is) Hence, go for the cheapest supplier. Bleak as it is, at least I think you can contrast this with the fact that any talented innovative developer probably doesn't want to work as a programming drone in a big company as they get older.