Two things come to mind: 1) Smart switches don’t add colors to your bulbs. 2) Bulbs are a lot easier (or at least less intimidating) to install than switches.

Two things come to mind: 1) Smart switches don’t add colors to your bulbs. 2) Bulbs are a lot easier (or at least less intimidating) to install than switches. Although I do agree that the smart switch sounds smarter than the smart bulb.