Amazon uses machine learning to forecast demand and ship products to warehouses before you order something. It's part of what makes their 1 day deliveries work.

Amazon uses machine learning to forecast demand and ship products to warehouses before you order something. It's part of what makes their 1 day deliveries work. https://www.npr.org/2018/11/21/660168325/optimized-prime-how-ai-and-anticipation-power-amazons-1-hour-deliveries https://www.npr.org/2018/11/21/660168325/optimized-prime-how... Data is obviously crucial, but it's useless if it's just sitting on hard drive. Machine learning allows them to squeeze out as much juice from it as possible, and a few % point lift makes a huge difference at scale, especially in high volume businesses with low margins per transaction.