True -- however it might also be because iTunes is global that they want to go after the global market rather than really focussing on a specific country. For

True -- however it might also be because iTunes is global that they want to go after the global market rather than really focussing on a specific country. For example, if you look at the way Spotify operates, they negotiate rights and open up their service on a per country basis. A system like that might be more feasible for a startup. Licensing content for a couple of EU countries might take less time and be cheaper than for the US.