While I have a vested interest in email[0], all the data suggests it is going strong and will continue to do so. Marketers get better ROI on campaigns over emai

While I have a vested interest in email[0], all the data suggests it is going strong and will continue to do so. Marketers get better ROI on campaigns over email[1]. Email is used by around 90% of people in the US[2]. SMTP is still protocol available to all and helps prevent walled gardens. Email provides a snapshot of a conversation and lends itself towards archival. Any formal business comms are over email, and I don't see Slack et al replacing that. I think informal comms are switching more away from email though, which is a niche that chat does well with. I don't see a chat program ever replacing email however. Instead, I see deeper integrations. Email, chat, sms, all working together. I think, eventually, all wanted communications will reach the right people over their preferred channels with data retrievable from any of the channels. Hopefully this can be done with open standards. 0: I work with Twilio SendGrid and am a principal engineer on the MTA team 1: https://litmus.com/blog/the-roi-for-email-marketing-the-good-news-and-the-bad-news https://litmus.com/blog/the-roi-for-email-marketing-the-good... 2: https://www.statista.com/statistics/271501/us-email-usage-reach-by-age/ https://www.statista.com/statistics/271501/us-email-usage-re...