The mantra for Intuit, indeed for every for-profit company in the Valley, is to grow or die. Even a rockstar exec like Bill Campbell couldn't escape that impera

The mantra for Intuit, indeed for every for-profit company in the Valley, is to grow or die. Even a rockstar exec like Bill Campbell couldn't escape that imperative. Intuit decided they had to keep growing their market to survive and they chose to go after the huge majority of taxpayers who really didn't need their services. Once that decision was made, the logic of eliminating your competition followed as a matter of course, and the IRS itself was and still is their biggest potential competitor.