It's quite a bit more expensive here in the U.S. The issue is that many of the people they are steering away from the free filing (i.e. low income) would benef

It's quite a bit more expensive here in the U.S. The issue is that many of the people they are steering away from the free filing (i.e. low income) would benefit from it the most: they have very little money already and their taxes are often a very straightforward tax table lookup. So most would receive no value from a premium tax prep service.