The recent movement seems to be heavily precipitated by the discovery that Intuit was hiding its Free File pages (apparently first found by this Redditor [0]),

The recent movement seems to be heavily precipitated by the discovery that Intuit was hiding its Free File pages (apparently first found by this Redditor [0]), with the stories sparking investigations at the federal and state level. [0] https://np.reddit.com/r/technology/comments/bgj6oz/turbotax_is_blocking_search_engines_from_indexing/ https://np.reddit.com/r/technology/comments/bgj6oz/turbotax_...