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When I read your comment, the main thing that came to my mind to explain my point about Brave was their Shield and Rewards features. That's what's top of mind f
by clement_b 7y ago
When I read your comment, the main thing that came to my mind to explain my point about Brave was their Shield and Rewards features. That's what's top of mind for me.
I checked my Firefox window and realized that they have a Shield-like feature too. Oops.
To me, Firefox's main features are the underlying foundation, and the fact they are the main Chrome contender — the rest are nuances addressed to power-users. Containers. Frankly, it's too complex for a regular user [0] who, as you say, just click on what they have been used to clicking onto.
I'm having a hard time justifying my point further about Brave than by contradicting myself around the fact privacy alone is a weak selling point... Brave is all in on privacy, they have a really clear message about it, and regular users will understand better from their website that the browser natively blocks ads [1] and more importantly why e.g.:
> As a user, access to your web activity and data is sold to the highest bidder. Internet giants grow rich, while publishers go out of business. And the entire system is rife with ad fraud.
Comparatively, Firefox's homepage lacks details. The features are listed, but why are they useful to me... not sure. e.g.:
> Automatic privacy is here. Download Firefox to block over 2000 trackers.
> Firefox shows you how many data-collecting trackers are blocked with Enhanced Tracking Protection.
I understand both statements, but someone external to tech/ad tech will probably not see that as worth unless an expert explains why they should use that browser, exactly as you explained.
[0] https://support.mozilla.org/en-US/kb/containers https://support.mozilla.org/en-US/kb/containers
[1] https://brave.com/wp-content/uploads/files_2019-11-home/images/hero-screenshot-min.png https://brave.com/wp-content/uploads/files_2019-11-home/imag...
- feanaro 7y ago> Frankly, it's too complex for a regular user [0] who, as you say, just click on what they have been used to clicking onto. Yes, but it's at least possible to configure it for them so that it will be out of their way but still work as intended. What remains is to package these presets into installable add-ons, which is already happening to some extent in the form of "S container" add-ons where S is a popular web service. For instance, Facebook Container (https://addons.mozilla.org/en-US/firefox/addon/facebook-container/ https://addons.mozilla.org/en-US/firefox/addon/facebook-cont...) from Mozilla. I think it would be even better if there was a generic add-on in style of uBlock Origin which allowed downloading such container presets from some kind of repository. ⁂ On your other point, I agree that the message on Brave's website is more effective, in the sense of being more visceral and producing stronger emotions.