4 ms·
I wish western companies could have names that cool.
by ulucs 7y ago
I wish western companies could have names that cool.
- afthonos 7y agoI think western companies avoid them because they seem like little-company names. I see a lot of small businesses named “Quality Plumbing”, “First Rate Contractors” etc. But if they do well, they’ll change their names to “Plumbz” and “Cment” (you’ll be shocked to learn I’m not a marketing expert), or no one will trust them outside their home town. Note that this wasn’t always so: Standard Oil, International Business Machines, General Electric, Atlantic Telephone and Telegraph were branded quite differently.