I personally think the whole thing was bad science. The graph with arbitrary "data" just adds to the overall effect. The only result I think that would be vali

I personally think the whole thing was bad science. The graph with arbitrary "data" just adds to the overall effect. The only result I think that would be valid from this, is that when asked about remembering logos, people are not mind readers. They do remember logos quite accurately for the most part, but what they remember is not necessarily the specific one the questioner remembers. I think both the links (Lego and Puma) I posted demonstrate this, while interesting enough, was pretty much a fluff article with very little scientific merit. Unless you were studying bias - then there's a whole lot of stuff worth studying in it.