I think it can be argued that Apple never created as much of a cultural sensation as Microsoft did with its use of "Start Me Up". On the other hand I've heard

I think it can be argued that Apple never created as much of a cultural sensation as Microsoft did with its use of "Start Me Up". On the other hand I've heard people refer to Yael Naim's "New Soul" as 'the Macbook Air song' on a few occasions.