As a consumer-products company, color is something Apple has long been obsessed about. The highlight of Steve Jobs' intro of the multi-color iMac G3 in 1999 was

As a consumer-products company, color is something Apple has long been obsessed about. The highlight of Steve Jobs' intro of the multi-color iMac G3 in 1999 was his comment about their colors: "Don't you just wanna lick 'em?" (IIRC). See also, from 6 years ago: https://www.cultofmac.com/243579/how-apples-design-team-chooses-colors/ https://www.cultofmac.com/243579/how-apples-design-team-choo...