There is a problem with the results. It can be best demonstrated by looking at what people came up with for the Lego logos, and compare with this: https://www.l

There is a problem with the results. It can be best demonstrated by looking at what people came up with for the Lego logos, and compare with this: https://www.logodesignlove.com/lego-logo https://www.logodesignlove.com/lego-logo . You can see more than a few of the old logos categorized in the "Least Accurate" area of the memorized interpretations. For example, the pure black block letter one, and the red block letters on yellow background. I'd suggest this shows very high accuracy, since those people are accurately remembering logos from the 40's. Still, its an interesting study. Too bad the results are less accurate than the participant's memories.