Facebook could sell tens of millions of people's data without their consent for just $10,000. How much should you fine them in that case? If I rob a bank and

Facebook could sell tens of millions of people's data without their consent for just $10,000. How much should you fine them in that case? If I rob a bank and only manage to get away with $50, how much should I be fined, or for how long should I be jailed? The fine isn't about how much Facebook profited from this violation, it should be about how much they make each year if we really want to discourage this behaviour long term.