The best part is the link to captology at the end. I especially like this video. (I replace "simple" with "easy", because I think it's a better description of w

The best part is the link to captology at the end. I especially like this video. (I replace "simple" with "easy", because I think it's a better description of what he's talking about.) http://vimeo.com/2094487 http://vimeo.com/2094487 The difficulty/easiness of an action has six components: time, money, physical effort, brain cycles, social deviance, and non-routine. Thus, the overall difficulty/easiness of an action depends on the resource profile of the person performing that action. That profile varies wildly from person to person, as well as according to context. Awareness of your own resource profile is important for self-control, and awareness of other people's resource profiles is important for persuasion. The captology site also discusses using triggers to tilt the odds in your favor. The most effective variety of trigger depends on both difficulty and motivation level. http://captology.stanford.edu/projects/behaviordesign.html http://captology.stanford.edu/projects/behaviordesign.html