Use your product daily

Uh, it seems like an obvious thing to say – but if you’re building products, then you really should be using your product daily. “Well, we’ve done usability testing and customers really like all the functionality.”, you say. “But what about you, do you like the functionality, do you use your product daily?”, I ask. I really hope that your answer isn’t something like, ”Huh, me? Why, I don’t use the product, I just build it!!”