Thanks. I guess the biggest mistake in the early days was doing 'scattergun marketing' and not focusing on where our users actually were. Once we narrowed dow

Thanks. I guess the biggest mistake in the early days was doing 'scattergun marketing' and not focusing on where our users actually were. Once we narrowed down and marketed to HR managers and business owners via LinkedIn and Capterra etc., we saw great results. Another mistake was probably not sticking to a marketing avenue long enough. We would sometimes change our website completely a couple of times a month, so we never really knew what was working or not as we didn't have enough quantitative data. Nowadays we just rarely make sweeping changes, but instead make small tweaks to our marketing and watch analytics for patterns. I do blog about some of these learnings over at https://devan.codes https://devan.codes