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We Asked 100 People to Draw Famous Logos from Memory. Here Is What They Drew
- maxmaher 7y agoI'm honestly impressed by the accuracy
- astrikos 7y agoThis is really delightful! Some people are so spot on!
- RegnisGnaw 7y agoBoth X and Y axis are "Least Accurate to Most Accurate", what's the difference?
- ksaj 7y agoThink of it as a bell curve by drawing a line diagonally through most/most and least/least. There are only a few totally wrong interpretations, and a small handful of completely accurate ones. But in the middle, there are many more people who "sorta" remember the logos.
- RegnisGnaw 7y agoSo if I'm understanding correctly, then what's the difference between (X,Y) being (least,most) and (most,least). Whats the criteria for the former vs latter?
- deleted 7y ago[deleted]
- ksaj 7y agoI suspect they would have a room full of folks grading each one semi-arbitrarily based on a picture of one version of the logo. You'll notice they did tally percentages of specific flaws. And indeed it is those very flaws that I point out in another comment here, because it is clear the "judges" only had one specific version of a logo in mind to compare with. A LOT of the examples people drew up are actually faithful to existing versions of the logos. Eg: They faulted some for not having the word PUMA with the jumping cat logo. But many of the Puma sports shirts do only have the jumping cat on them, as do at least one pair of their shoes. They faulted another one for having the cat jumping in the wrong direction. Here's a single photo showing BOTH of these supposedly incorrect logo memories: https://www.ebay.ca/itm/New-Puma-Men-Tee-Sports-Training-football-Running-GYM-T-Shirt-Crew-Neck-Drycell-/112320007537 https://www.ebay.ca/itm/New-Puma-Men-Tee-Sports-Training-foo...
- RegnisGnaw 7y agoThank you. I didn't even think of the logo variations, just the graph was confusing to me.
- ksaj 7y agoI personally think the whole thing was bad science. The graph with arbitrary "data" just adds to the overall effect. The only result I think that would be valid from this, is that when asked about remembering logos, people are not mind readers. They do remember logos quite accurately for the most part, but what they remember is not necessarily the specific one the questioner remembers. I think both the links (Lego and Puma) I posted demonstrate this, while interesting enough, was pretty much a fluff article with very little scientific merit. Unless you were studying bias - then there's a whole lot of stuff worth studying in it.
- ksaj 7y agoThere is a problem with the results. It can be best demonstrated by looking at what people came up with for the Lego logos, and compare with this: https://www.logodesignlove.com/lego-logo https://www.logodesignlove.com/lego-logo . You can see more than a few of the old logos categorized in the "Least Accurate" area of the memorized interpretations. For example, the pure black block letter one, and the red block letters on yellow background. I'd suggest this shows very high accuracy, since those people are accurately remembering logos from the 40's. Still, its an interesting study. Too bad the results are less accurate than the participant's memories.