If you use the ad manager, try setting the demographic to people interested in a specific ski magazine, not in 'skiing' as a hobby. Notice how the number of pot

If you use the ad manager, try setting the demographic to people interested in a specific ski magazine, not in 'skiing' as a hobby. Notice how the number of potential audience reach is equal to the number of people who liked 'SKI magazine'. [0] Also, if starting out, limit the geography to the most wealthy of urban centers like within a mile like Foggy Bottom in DC or the Upper East Side of NYC, if college students get all the colleges where skiing is a big interest around Amherst, MA, for example. It's about getting creative to limit the number of the audience to around 20,000 or 30,000 using the interest technique. Only show the ad once per day per user. Use A/B testing with different ads and creatives at a TOTAL of $5 a day for a few days. Take the most effective ads and run them at $10 a day. If you have a page, post stories that will gain traction and interest. Boost them using this specific audience for a $1 or $2 to see if people share them. If not, stop promoting them. If they gain traction invest $20 to help them go viral. Facebook rewards high quality content ads by making them much, much cheaper to run. How do they know? People click and interact with them. Find the ads that people interactive with the most and throw the rest out. It only costs a $1 or 2 to know if they are successful. I keep my account disabled unless I need it to run ads. I feel dirty having reactivated. Im going to disable it again. [0] https://i.imgur.com/VLiou9O.png https://i.imgur.com/VLiou9O.png