6 ms·
I don’t think Facebook is paying Indian companies to fake like your ad. Those accounts are probably trying to look legitimate so when they like they’re own pag
by ec109685 7y ago
I don’t think Facebook is paying Indian companies to fake like your ad.
Those accounts are probably trying to look legitimate so when they like they’re own pages, the signals are trusted.
That said, Facebook should have refunded you obvious non legitimate clicks. Did you report it?
- cmrdporcupine 7y agoThat does sound like a reasonable explanation. It's not worth pursuing a refund for a $10 campaign. I'd be doing that if I was serious about it, though.
- chvid 7y agoThere are probably parts of Facebook that have incentive to ignore fake accounts and trafic, maybe even encourage it, as they are being measured by increases in user count or some raw quantification of user engagement.
- brentis 7y agoYou can set your demographic and still get many foreign likes. They are either using proxy service or something similar. FB does little to discourage and I frankly feel enables to drive revenue. These likes also pollute your account and skew your demographic as they are not sincere. Makes it ultimately difficult to understand your buyer.
- cmrdporcupine 7y agoIt's pretty awful; I used to work in ad-tech, and if we had this level of click fraud our customers would have had our head on a platter.
- 867-5309 7y ago"work in" as in "be paid to peddle"
- TheSpiceIsLife 7y agoNicely put. “used to” is quite reading.
- nhumrich 7y ago"When a measure becomes a target, it ceases to be a good measure." - goodharts law