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That's why attribution is such a big story in advertising. With semi-persistent identifiers, you can learn the story of whether someone was: 1) Visited your st
by scarejunba 7y ago
That's why attribution is such a big story in advertising. With semi-persistent identifiers, you can learn the story of whether someone was:
1) Visited your store before they saw your ad
2) Only visited your store after seeing your ad
You can do this online or for physical store locations. There are lots of players there because big marketing teams are fairly sophisticated now: they want cross-channel identity (across mobile, web, TV), attribution, and measurement.