Software designers use visual metaphors to make software easier to use. One of the reasons Apple has been so successful is their UI elements remind us of things

Software designers use visual metaphors to make software easier to use. One of the reasons Apple has been so successful is their UI elements remind us of things in the real world. Like the now popular on-off switch from iOS. That could have easily been accomplished with a drop down or a checkbox, or radio buttons... but the useful video metaphor lets the brain think less to use it. So, I have to disagree with the author. Im not against using relevant visual metaphors. Im against stupid ones (like the messy cables).