Jewelers run similar type promotions all the time, Apple spam out emails every big holiday letting me know what I can get my loved ones this time round, it's a

Jewelers run similar type promotions all the time, Apple spam out emails every big holiday letting me know what I can get my loved ones this time round, it's a pretty common angle. The how much do you love is just a good metaphor for the price slider and fits the holiday they are promoting around.