Don't make the mistake of believing the sticker price of college/university tuition! It's quite routine for many colleges (private ones, at least) to offer "sch

Don't make the mistake of believing the sticker price of college/university tuition! It's quite routine for many colleges (private ones, at least) to offer "scholarships" covering a substantial fraction of tuition to literally every accepted student. Evidently, where marketing is concerned, families are way happier to say "My kid is going to a $40K college, and got a $15K scholarship!" than to say "My kid is going to a $25K college". Colleges that have tried to present themselves as less expensive by listing the actual tuition cost have quite often lost enrollment as a result. (Meanwhile, last I heard, Harvard tuition was free for the vast majority of families in the US, unless they're very wealthy. But their official listed tuition is nearly $50K.)