Wether it’s right or not, likes are perceived as social validation. When a company is buying likes, not only this is not disclosed but also gives a false sense

Wether it’s right or not, likes are perceived as social validation. When a company is buying likes, not only this is not disclosed but also gives a false sense of approval by a community which is not only deceiving for the customers but also unfair competition for businesses providing a similar product / service.