The key point to Asana is that unlike basecamp, the info you put onto Asana is firstly meant for you. It's your personal todo, your personal notes, your persona

The key point to Asana is that unlike basecamp, the info you put onto Asana is firstly meant for you. It's your personal todo, your personal notes, your personal calendar. They make it easy, "low latency", to update your data on Asana so that you will do it readily. The difference is, when someone updates Basecamp, they're updating the team. They're actively trying to communicate and tell other people what's going on. That's work, that's annoying, people don't want to do that, and the info in Basecamp becomes unreliable and prone to be dated. But if you're updating your personal data, people do that all the time. Just in this case your personal data is also shared across your organization so that other people know what's going on at the same time. They pair this with good access controls so that larger groups can share data frictionlessly.