a good plan: 1. work with font designers 2. work with OS distributors (ensure the fonts you sell will be visible on mac, windows, linux, etc) just like adobe

a good plan: 1. work with font designers 2. work with OS distributors (ensure the fonts you sell will be visible on mac, windows, linux, etc) just like adobe did with PS/PDF and macromedia did almost by mistake with flash. 3. charge a flat fee from sites that use your font. That way is infinitely easier to track than pageviews... and add real value for their online clients. And does not show that you're left behind as the world turns. if any fount foundry uses that market plan, i require 10% of every character used by their clients, counting the ones deleted by pressing backspace before publishing. Paid in gold doubloons. Delivered on the back of a fully brown donkey.