The title of the article says "Groupon won", but the content says this is only 'if you go by the mantra "any press is good press."' I'm guessing most people do

The title of the article says "Groupon won", but the content says this is only 'if you go by the mantra "any press is good press."' I'm guessing most people don't go by that mantra. People talking about how offensive Groupon's ads were is not a "win".