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@paras: I was surprised when I saw your ad running on Drudge Report. What does it cost to run an ad on a very high traffic site like that, and more importantly,
by nhebb 16y ago
@paras: I was surprised when I saw your ad running on Drudge Report. What does it cost to run an ad on a very high traffic site like that, and more importantly, did it covert well?
- paraschopra 16y agoWe are using re-targeting using Adroll (though other providers are also there). If you are on http://visualwebsiteoptimizer.com/ http://visualwebsiteoptimizer.com/ they drop a cookie and then identify you as you travel on different sites on web. They bid across ad networks to show you the ad of VWO. It costs approximately $1 per click and is perhaps the best investment you can make. But you have to be careful not to spook your users. Have a cap on how many times a person can see that ad in a day. It converts OK but is great from branding point of view. People tend to remember VWO because they have been on site before.
- nhebb 16y agoI think a lot of us fall into the Adwords or nothing trap. I'd love to see a write-up of the different advertising options available on the web. I've looked around in the past, but too many of the write-ups are geared toward the affiliate marketing crowd.