>a subdomain with a different IP would start me over which is a very bad thing Cannot confirm that. IP is virtual thing in terms of HTTP web hosting. I have ex

>a subdomain with a different IP would start me over which is a very bad thing Cannot confirm that. IP is virtual thing in terms of HTTP web hosting. I have experience with attaching fresh IPs to existing domains and attaching fresh domains to old IPs: the only thing that matters for HTTP reputation is DNS. IPs do not really matter unless they are seriously blacklisted by a manual action (which is not your situation I presume). >Google is smart enough to scan inside 7-zip archives Google sees raw EXE files as a risk factor. Once domain serves a naked EXE, Google gives it a higher risk score. Publishing an EXE file inside archive (of any format) significantly lowers that risk because an archive cannot be directly executed by OS. (Please note that a lot of corporate internet gateways do not allow naked EXE files via HTTP for the very same reason)